Brand Overview
The challenge was to curate a branding system for a whiskey company that embraced the rapid change of the industrial revolution, and still remained true to its agrarian roots. I was inspired by the tools and machines used during the early industrial revolutions, and imagery from that time. I wanted to explore and emphasize the overlap of the traditional work that farmers do, and the machines they adopted to make life better for themselves.
Heritage-Driven Craftsmanship
Our whiskey is a link to the past, and a tribute to a legacy of artisans who’s work is engrained into the smooth flavors that only we can offer.
Strength & Refinement
A bold, smooth, sophisticated flavor, that reflects the ruggedness of hardwork and industrialization.
Honoring the Working Spirit
Every bit of our inspiration and purpose was molded by those who came before us. Our undying appreciation of resilience and progress is evident in every bottle.
Purposeful Progress
Our whiskey will is made from time-tested methods that will always respects history, and never looks strays from new ideas.
Authentic American Legacy
From grain to glass, every bottle of our whiskey is rooted in ingenuity and love for making a quality product.
