I created a branding system for a luxury furniture manufacturer that focuses on reliable, long-lasting design, and sustainable materials. I was inspired by the symbols of alchemy and their respective meanings to create the logo, and naming conventions for the products the brand offers.
Who are we?
We are a forward-thinking, metal-inspired furniture manufacturer, with a timeless style rooted in innovation, and an enduring quality.
What do we do?
Alchemy Works is dedicated to sustainability and an aesthetic appeal that is sure to inspire connection and comfort in any living space.
Why does it matter?
With our generational furniture designs we can avoid wasteful habits, and create lasting impressions in any home by focusing on longevity rather than trends.
Visual Research
Compiled visual research of competitors who portray a industrial, minimalist design language that is similar to Alchemy Works.
Brand Voice
Refined, confident, and galvanizing, a tone that should reflect the beauty, and strength of our furniture. We let our work do the talking, and we understand our purpose in creating sustainable furniture with a timeless appeal. Our audience will always be reminded of our commitment to durability, and the genuine care we take to create a conscious-living attitude. Our voice remains steady, confident, and dedicated through the multitude of fleeting-trends that flood our planet.
Onlyness Statement
Alchemy works is the only manufacturer that creatively mends generational design and refined comfort, that will invite connection and sustainable living. We forge our own path in creating functional furniture that will last lifetimes.
Brand Pillars
Timeless Style
Our work is accomplished through painstaking attention to detail to offer designs that will transcend trends, and last for generations.
Masterful Workmanship
We take great care using the best materials and techniques to deliver a strong, comfortable, aesthetic appeal.
Sustainable living
From studio to salesfloor, sustainability is at the front of everyone’s mind. Our pieces are meant to last a lifetime, and promote a zero-waste lifestyle.
Comfort & Aesthetic
Alchemy works is comfort and style manifest. We took no short-cuts ensuring no sacrifices were made ensuring durability, usability, and comfort.
Ambitious Innovation
Alchemy works is want to break ceilings in the metal-furniture industry.Our approach will offer new perspectives on modern craftsmanship, and longevity.
Inspiration
Gathering visual inspiration from minimalist and luxury brands, Alchemical imagery, and Bauhaus art and design
Brand Story
The alchemical symbols for the basic elements reflect the brand's mission to use strong, sustainable materials.
The shapes also reflected the letters 'AW', and strongly inspired the logo.
The shapes also reflected the letters 'AW', and strongly inspired the logo.
Color Palette
The colors were inspired by Proun 19D by El Lissitzky. A nod toward the design, and
vision of the outcomes from the Bauhaus.
The color names reflect the symbols of alchemy and their meanings.
vision of the outcomes from the Bauhaus.
The color names reflect the symbols of alchemy and their meanings.
Typography & Slogan
Futura Medium and Futura Std Book
The stark angular shapes add to the minimal and luxurious intentions of this branding system
The stark angular shapes add to the minimal and luxurious intentions of this branding system
Stationery
Stationery that will help carry the brand's visual story through all aspects of the communication process with customers, employees, and partners. Alchemy Work's color palette is carried by the business cards where the colors alternate for variety.
Brand Application
I want to show how the brand will look in application to better tell the story of how branding can be used.
